XLRevenue / Revenue growth consulting
More revenue.
Stronger cash flow.
A better return on what you’ve already invested.
You’ve invested money, time and effort into your business. We help you get more from that investment by attracting the right customers, turning enquiries into sales, following up opportunities and keeping good customers coming back.
Practical business experience. Clear priorities. Hands-on support.
Brian Muldoon
Revenue growth consultant & co-founder
More than 30 years as a business owner. 13 years working alongside other owners.
You’ve put a great deal into this
You’ve invested in the business. Is it giving you the return it should?
More predictable cash flow. Less pressure. More freedom and control.
Money, marketing, people, training, systems — and years of your life. You’re making decisions, serving customers and keeping everything moving. Wanting the business to give more back doesn’t mean you’ve done something wrong.
An enquiry waits for an answer. A good sales conversation stalls. A quote goes quiet. A happy customer is never invited back. Individually, these moments are easy to miss. Together, they can hold back the return from what you already do.
We help you spot the patterns, agree what matters most and work on the improvements — without adding unnecessary complexity.
How we help / Four connected areas
The Cash Flow Conversion System.
From the first enquiry to the next recommendation, each step affects what your business gets back. We look at these four areas together, then focus on the changes most likely to make a commercial difference.
More marketing isn’t always the first answer.
When conversion, follow-up and customer experience work better, investing in additional demand can make more sense.
01
Bring in more of the right prospects
Improve the quality and commercial value of the demand you generate. The aim is better-fit customers, not more enquiries at any cost.
02
Help more sales conversations reach a decision
Help customers understand your offer, get their questions answered and feel confident about the right next step. Clear conversations, not pressure.
03
Stop warm opportunities going quiet
Make follow-up after an enquiry, consultation, estimate or quote more consistent, so interested customers keep moving rather than being forgotten.
04
Turn good customers into repeat business and referrals
Improve the customer experience and create appropriate reasons to return or recommend you. Build on the trust you’ve already earned.
Our approach / Working alongside you
An experienced partner. Not another report to put on the shelf.
We get to know your business, agree clear priorities and work with you and your team on the improvements. The support is practical and collaborative, shaped around what your business actually needs.
01 / Understand
See the whole picture
How customers find you, how decisions are made and where your team’s time goes. We listen before recommending changes.
02 / Prioritise
Agree what matters first
Identify the gaps worth addressing and choose a practical starting point. Not everything needs changing at once.
03 / Improve
Work on it together
Support better sales conversations, follow-up and customer experience. Review what’s working and adjust with the owner and team.
For established businesses where confidence comes before a buying decision.
Whether it’s a renovation, custom build, windows, solar, a kitchen or bathroom showroom, flooring, aesthetics or another service business — enquiries, consultations, appointments and quotes need a thoughtful next step.
Brian & Janice Muldoon / Co-founders of XLRevenue
Business owners helping business owners
We know what it means to have so much riding on the business.
XLRevenue is the consulting business of Brian and Janice Muldoon. We bring approximately 30 years of entrepreneurial and business ownership experience — and an understanding of the responsibility that comes with it.
Cash flow. Making payroll. Managing people. Deciding where to invest. A supplier who doesn’t deliver. Working harder than the results seem to justify. These aren’t abstract challenges when it’s your business.
Brian’s perspective
I’ve spent more than 30 years as a small-business owner and 13 years working alongside other owners. I want to help you build a business that gives more back — not simply asks more of you.
One business / Complementary expertise
Better business first. The right technology where it helps.
Once we understand where revenue, time or productivity is being lost, we can decide whether better processes, sales improvement, people development or intelligent automation will make the greatest difference.
AI doesn’t replace the people who make your business valuable. It can remove repetitive work that prevents them from doing what they’re best at.
XLRevenue.com / Consulting
Identify what matters. Improve how the business works.
Experienced judgement, clear priorities and hands-on support for growth, conversion, customer experience and profitability.
XLRevenue.ai / Done-for-you implementation
Build and connect the right AI and automation.
Enquiry responses, quote follow-up, appointments, customer information and routine administration. We build the solution where it makes commercial sense. You don’t have to learn to build AI systems.
A business conversation. Not a sales pitch.
What would a better return from your business look like for you?
Let’s start with a 15-minute conversation about your business, what’s working and what you’d like to improve. If there’s a sensible way we can help, we’ll talk about the next step.
15 minutes with Brian / Introductory call